I produced the campaign from initial concept through trafficking final outputs to media channels.
Broadcast, Out of Home, Digital
With 10 resorts less than an hour from SLC airport, you'll be on the slopes while Colorado skiers are still a 90- minute drive away from the closest resort. Simply put, Utah gives you more Mountain Time. Lots more. Over a three-day weekend, you’d have a good shot of bagging a dozen extra runs, or spending quality time in the hot tub with an old (or new) flame.